Hello there and thanks for stopping by my site The Introvert Marketer!
My name is Charlotte Hilding and for many years I let self-doubt and lack of confidence stopping me from having success online. The online marketing world can be very noisy and confusing and it is easy to think that it is the marketer that speaks the loudest and fastest or have the most likes on Facebook that will be the one that have most success, but that is not always the case.
I have rather quiet and introvert personality and have been struggling with all the shoulds in internet marketing. You should build a big community on Facebook. You should be on Twitter, LinkedIn, YouTube. You should blog, write articles, guest posts, do press releases, brand yourself, become an authority, publish on Kindle, be on forums, be active in groups on facebook, have Google Hangouts, do webinars…and the list goes on.
For a long time I thought this is what you have to master in order to become a great marketer. As a moth who always flies into the bright light again and again, so did I signing up for course after course, always with these successful marketers, that were always cheerful, always full of wordsk with and even though I do
It was not until recently that I noticed that the word introvert started to come up more and more in the general discussion. There was a TED talk on the subject and several fellow marketers started to proudly that they were introverts, so I decided to look further into what really defines an introvert.
First there is no one that is purely introvert or extrovert. Such a person would be in the lunatic asylum according to Carl G Jung. Secondly being introvert does not mean that you do not like people and want to be alone all the time. Nor does extrovert mean that you can’t stand a quiet evening home.
The definition has more to do with how you recharge your brain. Introverts tend to recharge by spending time alone. They lose energy from being around people for long periods of time, particularly large crowds. They prefer cuddle up with a good book.
Extroverts, on the other hand, gain energy from other people. Extroverts actually find their energy is sapped when they spend too much time alone. They recharge by being social and on social media.
I did an online quiz that I thought for sure would show me as an extreme introvert, for ever take me out of the illusion that I could become successful online, where everything seems to circle around being outgoing building communities and in general being cheerful and happy all the time but to my surprise I got quite close to being in the middle of introvert and extrovert, which is called being ambivert.
And ambiverts are apparently the best performers when it comes to sales. A study by Adam Grant, author of Give and Take: A Revolutionary Approach to Success, showed that ambiverts close 24% better sales then both introverts and extroverts! That was a statement that boosted my self esteem significantly!
I will cover the topics of goal setting, strategies and tactics, implementation of an online business, in this case an email marketing business. I will talk about how to increase yourself worth and celebrate your wins.
There has been many teachers along the way but this year I found two private communities that really inspired me to move forward. One is the Profit Academy with Anik Singal and the other PraxisNow with John Assaraf. Most of the tactics I use here will come from the work I do in those two groups.
We will start from scratch with zero income and the first leg of the journey is to replace my present income so I can quit my day job and reach an income of $10000/month within six months or less.
I will post minimum 2 times per week about what I will do and what I have done, challenges I have had and how I overcome them and what I am learning during this journey. You will also benefit from tips and tricks, shortcuts and recommendations of tools that I use. I am learning from the best in the business and whatever I am allowed to pass on I will.
The reason I am doing this is because 1) it will hold me accountable to achieve my goals and 2) as I wish one day soon to turn around and teach what I learn and this is one way for me to start getting used expressing myself to an audience.
My experiences do not come cheap. I have probably spent closer to $100 000 for education in personal development, internet marketing, entrepreneurship and personal finance for the last 10 years without making any money but the thing is; I never put my mind to it! I never even seriously tried. It really is about the mindset first and foremost.
I was in for the learning. Entering the online marketing and personal development field opened a whole new world for me and I got addicted to learning just as you would get addicted to drugs or gambling. I ended up in a comfort zone confusing biziness with business, interest with commitment. I justified my lack of progress that at least I was busy investing in an asset that was me.
So why now? What has changed? If I have not made any money for 10 years, why do I think this time it will be different? Well, first of all my life situation has changed. My comfort zone disappeared. I used to be happy if my family was happy. But a couple of years ago, within 5 months I lost my two best friends to cancer. So I had to start finding out who I was. What did I like? What were my core values?
It took me some years to figure that out and I know that for the rest of my life I will always be a work in progress but that’s alright, the joy is in the journey, not the destination.
I have had the fortune to make friends with some good and talented people along the way and now I feel like I am in the right place at the right time and I start to enjoy myself for the first time in a long time.
So lets get started, shall we….